Mercedes-AMG / C 63 Microsite

Synopsis:

Before white-on-white was the new black, the C 63 microsite set strides, not only for Mercedes-AMG, but for automotive design online. The fastest, most affordable AMG every produced, this car model aimed to attract a whole new customer base, while continuing to forge a stronger relationship with current customers. The uber-clean aesthetic delivered exactly what interested buyers want—high resolution imagery as the focal point of the site. So successful was the design that you can still see its influence in current Mercedes-AMG collateral.

Solution:

• Built on Adobe’s ubiquitous Flash platform.
• Innovative design, 3D animation, streaming video, and dynamic localization.
• Conceived, designed, developed and delivered by Constratus.