Mercedes-AMG / SL 63 - The Launch Game

Synopsis:

The word was out—a new AMG model was forthcoming, and the rumor-mill was a buzz. Constratus was chosen to design and develop a viral game that capitalized on the fervor and excitement, without uncovering the highly anticipated announcement. Focused on a revolutionary feature called “race start,” this game creates a first-person experience for the player, allowing them to master their reaction time and acceleration on the drag strip. Exhilaration and elation abound. The game exceeded all expectations for impressions, amassing over 450,000 plays in the first two weeks and setting the stage for the official Mercedes-AMG announcement at the New York Auto Show.

Solution:

• Built on Adobe’s ubiquitous Flex and Flash platform
• Over 450,000 plays in the first two weeks after launch.
• Conceived, designed, developed, and delivered by Constratus.