Micro-browser Product Development/Management

Client Situation / Objective

• Our client wanted to increase internet/data adoption in its feature phone segment by offering a superior browsing experience and bringing the experience on par with the smart phone browsing experience.

Constratus Approach and Objectives

• Lead the product management effort evaluating several technologies and recommended a client-server based micro-browser solution.
• Define the requirements, project scope, vendor evaluation, device road- mapping, project coordination, acceptance testing and launch planning.
• Continue lifecycle management activities.

Results

• The client went live with the micro-browser as a preload on 2 devices in within scheduled release date.
• The internet usage on these devices is 3X compared to other feature phones.
• The client plans to preload the micro-browser in 9 additional feature phones while also offering it as a post-load on select existing feature phones.