Mobile Application Discovery Platform Management

Client Situation / Objective

• Our client wanted to develop a client-based solution for smart phones that would allow customers to discover applications available on the device, define a process for submitting new applications to the portal, and manage a large number of applications on the new platform.

Constratus Approach and Objectives

• Develop a process and associated electronic forms to allow product owners to submit content to the portal.
• Define a product roadmap to organize content and meta-data submitted by various product managers, and maintain product availability information while coordinating content layout.
• Work with device marketing team to coordinate device schedule to ensure relevant content is available for appropriate devices.
• Provide a process for collection and review of application test data.

Results

• Delivered a comprehensive process and toolset to enable product managers to on-board new applications and content to the mobile application portal for smart-phone users.
• Improved visibility of new enterprise applications and content for smartphone devices, and increased content and application revenue due to improved discovery and accessibility of the content.