Voice-over IP Product Strategy

Client Situation / Objective

• Our client wanted to know whether Internet VoIP services such as Skype, MSN, Yahoo etc. will be a threat to its voice calling business and what opportunities exist to provide an internet VoIP service over cellular broadband.

Constratus Approach and Objectives

• Conduct extensive market research, competitive analysis, technical analysis and primary research for VoIP market place.
• Perform a detailed strategic threats and opportunities analysis.
• Formulate in-house and joint-venture strategy for a VoIP service offering.

Results

• Defined high level product requirements for a VoIP over EVDO product offering.
• Developed a detailed business case for such an offering.
• Developed strategic options to operationalize VoIP over EVDO product offering.