FORGOT YOUR DETAILS?

Challenge: Identify non-payment NFC services that:

  • Had the largest growth potential
  • Best enabled AT&T to boost its market position
  • Enhanced AT&T growth plans

Results:

  • Determined market potential for all non-payment services
  • Identified the 5 key areas of non-payment growth that were best for AT&T to enter
  • Modeled AT&T TSM Aggregator for Enterprise service platform
  • AT&T successfully launched a Business / Enterprise development platform (www.att.com/nfc-services):

TOP