Challenge: Identify key business opportunities and formulate business strategies to monetize Verizon’s network services.


  • Defined a marketing plan and technology architecture
  • Created the development and implementation plan and supported the launch of new businesses by exposing network assets to key enterprise customers
  • As a result, Verizon was able to extend the channel reach of internal Verizon capabilities and address market needs Verizon was not able to directly address through traditional channels
  • Verizon was able to support an innovative mobile app delivery value chain, and foster new applications in the industry that were not possible before the project